The way web design and web development influence and help SEO and its impact on a business is often overlooked. It is key to have a web design that looks easy-to-use and approachable.
Having an uninspired design for your website will mean that your website and it’s importance and effort will often go unnoticed, not because the SEO techniques aren’t used correctly but because Google prefers to give more weightage to web design and web developments that are developed considering the user-friendliness of the website and the kind of engagement it receives from its audience.
Thus, being able to recognise and what improvements the web design requires will further help you when you are giving your all to the website through the efforts you put in the SEO techniques.
Let us take a look at some of the most important web design principles that will help you boost the conversion rate on your website. These principles are not only for the web development agency or people offering web development services, but also for those who are keen to make improvements on their website on their own.
Essential Web Design Principles to Boost the Conversion Rate
Carve out your niche
The final result of the design you produce must be in complete sync with the area of expertise or industry you are working in. Fitting the UI to a particular target audience or niche you are focusing on is an inseparable element of web design. So having a plan that’s properly worked out, in the beginning, helps immensely. It will also help you figure out what your business will look like and give you an overall view of the design in the future.
The Rule of Thirds
With this principle, an image or a website page is divided into thirds (both horizontally and vertically). The four middle intersections produced with this rule are the area of interest, so when you place an object in any of these areas, it will have a bigger impact on the overall design.
Make sure you keep the navigation bar away from these intersection points, as this will make it easier for your visitors to focus on the website. The rule of thirds isn’t required to follow on every page of the website, but when it is used in the right place to focus on the right elements of the website, it will eventually help you boost your conversion rate.
Negative Space
In web design or web development, positive space is the one where all the elements of your website are placed, while a negative space or white space (as it is often referred to in web design), is all the space that’s left empty and not much is placed in these spaces.
Negative space is a good thing because, without any negative space, it would be impossible to read or use your website. Negative space is not just the space between the larger elements, but also some of the smaller elements of the website.
When enough attention is given to the negative space, you can keep everything legible, easy to go through, and not strainful to the eyes of the reader. These are the kind of things that often lead to better conversion results.
Colour Combinations
Colour is an aspect of web design that must not be overlooked at any cost because it plays an important role in the usability of the website and also brings forward the meaning and the mood of the brand and the things it tries to represent.
Make good use of contrast in the texts and headlines. Choosing the right colours for your web design can often be instinctive and it will feel just right, while sometimes it takes a while to figure out the right colour scheme.
Try making a vision board with the help of a platform like Pinterest. It will help you figure out what colours represent your brand and work the best for you. You can also seek help from a web design agency or someone offering web development services to better understand this aspect and how to make good use of it.
The 8-Second Rule
When a user visits your website, there’s a very tiny window of 8 seconds in which you need to convince them to stay on the website and continue looking for what they want. Make sure you are using large, brief headlines.
The images you are using should be catchy enough and should bring forward the purpose of the website. A copy of the website should be interesting. Include multimedia like audio and video and make use of animated exit pop-ups so that might spike the interest of the visitors.
Mobile Friendliness
Considering we are living in the smartphone era, this aspect must not be overlooked as it has one of the biggest impacts on the conversion rate. The UI and text used for your mobile site must be optimized properly, so you must create a text that is bold and more defined.
Mobile users are often very critical about the loading speed. With desktop users, you can sometimes make an excuse about the loading speed, but smartphone users have been spoiled with shorter load time for things, thus it is important to have a load time of exactly 3 seconds. This can be achieved by compressing your media file size.
Make the content on the website easy to go through, make use of images and other media to catch a user’s attention, make good use of the available space sensibly.
Conclusion
These are just some basic design principles that need to be remembered so that even when you hire a web design agency or someone offering web development services, you can emphasise on these key points. The rest of the design principles can be figured out while working with them.
These principles can also come in handy if you are part of a digital marketing agency. Having knowledge of these tips will add a niche to your work and results at your digital marketing agency. Next time you are working on a web design or web development project, be sure to apply these principles and practices to them.
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